Business Ethics Leadership Symposium

Tuesday, September 24, 2019 from 9:00 am – 1:00 pm  

Marriott University Park (880 E. 2nd St. Tucson, AZ )

Early-bird pricing (valid through September 6)
Member: $80 • Non-Member: $85 • Nonprofit: $80 • Student: $50

Mitigate your Legal, Financial and Reputation Risk with Solid Business Ethics

Every year, the Public Relations Society of America (PRSA) recognizes September as Ethics Month. This year, we will feature Keynote Alex Rodriguez, Amazon Best Selling Co-Author and Business Leadership Speaker. He will address the critical role of ethics in every public relations plan and the importance of having a solid Code of Ethics.

“Is your crisis communications strategy in alignment with your Code of Ethics?” Don’t chance it. Get the facts at the 2019 PRSA Ethics forum.” Alex Rodriguez


Who should attend?

Public Relations Experts. C-suite executives, Business Leaders, Legal, Risk Management, Business Development, Community Relations, Business Operations, public companies, private small business owners, nonprofits, PRSA Members and guest.

Schedule of Events

TimeDescription
9:00 – 9:30 amRegistration and Networking
9:30 – 10:00 amKeynote Address
10:15 – 11:45 am Executive Panel Discussion
12:00 – 1:00 pm Lunch Workshop:
Key Elements of a Solid Code of Ethics and Six Guidelines for Ethical Crisis Communications

Executive Panel Discussion

Gain wisdom and insight on ethics from an executive panel, featuring public relations veteran brand and crisis management expert, Linda Welter, APR, CEO Caliber Group and four well-known regional business executives.

Linda Welter, APR CEO of the Caliber Group

Linda is CEO of Caliber Group, and a veteran brand and crisis management expert with three decades of experience building, repositioning and protecting brand reputations. She has helped numerous organizations and their leadership teams plan for, manage and respond to significant issues and opportunities that defined long-term organization success and key relationships with customers, stakeholders, and the media. Read more

Paul De Herrera CEO Universal Avionics (Retired)

Appointed to CEO in the fall of 2013, Mr. DeHerrera Directed Universal Avionics at all levels: Manufacturing, Marketing and Engineering Research and Development activities in Redmond, Washington and Duluth Georgia, along with sales & support activities in Wichita, Kansas; London, England; Singapore and Basel, Switzerland.

Tony Penn President/CEO United Way of Tucson and Southern AZ

Tony joined United Way of Tucson and Southern Arizona (UWTSA) as its president and CEO in 2010. Under his leadership, we’re “Building a Thriving Community by Uniting People, Ideas, and Resources.” We are Uniting for an Educated, Healthy and Thriving Community. United Way goes beyond temporary fixes to create lasting change in our community. United Way convenes people and organizations to find innovative solutions that positively impact more than 120,000 lives in Southern Arizona each year. Read more

Joseph A. Kroeger Managing Partner Snell & Wilmer Tucson Office

Joseph A. Kroeger is the Managing Partner of the Tucson office of Snell & Wilmer, one of the largest law firms in the western United States. He has practiced with the firm since 2008, becoming a respected and sought-after attorney for his work in labor and employment law, particularly for focusing on the prevention side of employment claims and handling complex employment matters, including class action and restrictive covenant/trade secret disputes. Read more

Howard Stewart
President/CEO
AGM Container Controls

Howard Stewart has been President/CEO of AGM Container Controls (AGM) since 2000. AGM is a Tucson-based manufacturing company with 123 employees. AGM manufactures environmental control hardware for missiles and other sensitive equipment. AGM also manufactures the world’s premier vertical wheelchair lift, which provides access to elevation changes in public facilities and residences for individuals with disabilities. Read more


Working Lunch:  Hands-on workshop to help you learn Six Guidelines for Ethical Crisis Communications and how a solid Code of Ethics can help you mitigate legal, financial and reputation risk.



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