Sheila Storm, APR
Accreditation in public relations is the mark of a professional who commits to excellence, knows best practices in the industry, pursues continuous education and demonstrates ethical conduct.
Whether you have a few years of public relations experience under your belt or many, the pursuit of accreditation is an opportunity to take your career to the next level. Accreditation measures and validates your fundamental knowledge of communication theory and its application and helps you enhance your knowledge and capabilities.
Accreditation further helps you to establish advanced capabilities in research for your public relations challenges and opportunities and demonstrates the value of strategic planning to guide how to best implement your plan and why evaluating your results will strengthen your planning skills.
Established in 1964, the Accreditation Program is the profession’s only national post-graduate certification program. The skills acquired through the process are applicable to any industry or practice area.
The number of accredited members – one-third – in the Southern Arizona Chapter is a testament to the value of accreditation. When you decide to pursue accreditation is a personal decision. If you are interested in becoming accredited in public relations and bringing added value to your employer and yourself, please contact the chapter’s APR Chair to explore this growth opportunity.
APR Tips and Insight
While accreditation in public relations is rigorous, the process is not impossible for those who are ready to apply their experience, grow their knowledge and skills, and open the door to new possibilities.
The timeline for accreditation process varies by individual. The process involves submitting an Application. Once the application is approved, you have one year to complete the process. First, you will prepare to present your portfolio to a readiness review panel. To prepare for the panel presentation, please review the Panel Presentation Guideline. Upon successfully presenting your portfolio to the panel, you may take the official written exam.
PRSA National offers a free study guide as well as an online preparation course for a fee.
Recommended texts and information on the online course are located in Preparation Sources on the National website. You might also want to familiarize yourself with the Knowledge, Skills and Abilities that are critical.
Begin by talking with the chapter’s APR Chair today to begin your new journey to personal achievement.
Read more about the value of accreditation
Accreditation in Public Relations? Yes, it really matters Inside Tucson Business PR Corner, June 10, 2011