If you are looking to raise the bar on your public relations skills, you are ready to seek your accreditation in public relations, or APR.

So where do you start? The Southern Arizona Chapter of PRSA has an APR Chair, Sheila Storm, who is ready to walk you through the steps to apply, study, prepare your materials for a review panel, and take the written test. You really can achieve your APR. It’s not something only others can achieve.

Public relations professionals seeking their APR should have a minimum of five years of experience in public relations. The amount of time it takes to study and earn your accreditation is self-paced. One person may take the test after six months and another person may take it 18 months after starting the process. And, it’s never too late to get back on track if you’ve had a blip in your pursuit of your APR.

Think of what it takes to complete a graduate level college program and you start to get the idea of what lies ahead. Join other APR candidates to form a study team. Once you pass the written test, you’ll start to feel the great rewards. Even before you take the test, you can put your newfound skills to work.

An optional APR online study course provides access to national mentors and helpful guidance on preparing you for the review panel and test. To participate in a free orientation session in January, visit https://online2learn.net/APR/

If you are ready to begin your APR journey, please indicate your interest by emailing prsasouthernazchapter@gmail.com to participate in a Zoom session tentatively set for 11:30 a.m. Dec. 2 to learn tips to earning your APR credential.

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