Digital Communications

Tuesday, December 12, 2017 • 8:30 am – 1:00 pm • YWCA, 525 N Bonita Ave. Tucson, AZ
Member Pricing: $65 • Non-Member: $75 • Non-Profit: $65 • Student: $50

Communication today is evolving at lightning speed – from the introduction of new technologies to tracking social influencers, the comms field is ever-changing. Join us for this half-day workshop offering valuable insights and proven best practices to help you harness the power of digital communications to achieve your desired results.

Keynote Presentation: The Evolution of Social Media

Gain insight into which platforms matter – and why – for 2018, plus tools for developing next years’ social strategy; the when, where, and how of content marketing on social media; and pro-tips and tricks to up your social game.

Presented by: Joe Hopper, President of Hopper Marketing, Inc.

Joe Hopper has over 17 years of experience as a strategist, a practitioner, and an educator. As President of Hopper Marketing, Inc., a full-service marketing company based in Oklahoma City, he specializes in inbound marketing, social media, SEO/SEM, content marketing, reputation management, design and web development with an emphasis on healthcare marketing.

Prior to starting his own company, Joe worked for over a decade in the media industry, overseeing marketing for Oklahoma’s largest newspaper and online news site, numerous magazines and publications, and a variety of new media initiatives.


Other program topics will include:

Mastering Digital Reputation – A comprehensive guide to making you, or your clients, online heroes.

Building Your Brand Online: A Panel Discussion with Local Pros – Hear from Adam Lehrman, Founder of Tucson Foodie; Joshua Surridge, Corporate Senior Digital Marketing & Web Manager for Canyon Ranch; and musicpreneur Bjorgvin Benediksson.

*Registration & Continental Breakfast begin at 8:30 AM

*Lunch is included with ticket price