Given the current global crisis as a result of the coronavirus (COVID-19), PR professionals are uniquely positioned to guide communications and offer resources to the public as they navigate a vast array of information.

PRSA and the PRSA Health Academy are taking action to involve members in addressing the communications challenges of the current crisis. The infographic (shown above) depicts an incredibly simple, three-action-steps guide to help consumers and communities find the information they need. It represents our counsel to help citizens know how to get facts for informed decision making.

Additional guidelines and resources that you can use to initiate and support factual conversations in our Southern Arizona community and within your internal and external audiences can be found here.