2018 IMPACT Awards
Be sure to identify the subcategory in your entry where applicable.
For published pieces, submit a tear sheet or editorial via PDF.
1c. Feature Story
1d. White Paper or Technical Report
2. News Release/Public Service Announcement
A news release or PSA that results in placements and/or coverage of your news or event.
Include the release or PSA and any clippings.
2a. Print (clips submitted as PDFs)
2b. Broadcast (submitted in audio file such as .mp3 or video file such as .wmv)
Pamphlets, tri-folds, or other small publications designed to inform a target audience about
an organization, product, service or issue. Please submit a PDF of the piece.
4. Annual Report
A publication that reports on an organization’s annual performance. Please submit a PDF of
the Annual Report.
5. Media/Press Kit or Online Newsroom
Include PDFs of all materials provided to media, including news releases, video/photos and
fact sheets. Please include a URL or hyperlink to an online newsroom.
6. Marketing Communications
A program designed to introduce, publicize or promote products, services or ideas.
Campaigns that successfully create buzz and brand recognition.
7. Public Relations Program
An ongoing, multi-deliverable PR program designed to affect an organization’s overall
relations with its publics or key elements of its publics.
8. Media Relations/Media Placement
Media relations efforts focused on gaining publicity, enhancing overall awareness, providing
education/professional development or other media relations work. Must include press
clippings to show the media placement.
8a. Print (clips submitted as PDFs)
8b. Broadcast (clips submitted in audio file such as .mp3 or video file such as .wmv)
8c. Online (clips submitted as PDFs. May also include hyperlinks.)
9. Community Relations
A community relations or Corporate Social Responsibility program aimed at improving
relations with publics or organizations in communities where the sponsoring organization
has an interest, need or opportunity.
10. Special Events and Observances
One-time program of limited duration designed to generate awareness with key audiences.
Includes product launches, openings, celebrations, premieres, anniversary celebrations,
kick-offs or other special observances in the following areas:
11. Government/Public Affairs Program
Campaigns or programs that communicate an organization’s position to a government
entity or other public audience, or that seek to influence a defined audience or a
governmental decision-making process.
12. Multicultural Communications Program
Campaigns or programs, of any kind, strategically targeted to a cultural group
13. Corporate Branding
A program using public relations tactics to support the launch of a new company or product, to
rebrand a company or product or to drive greater awareness of a corporate brand.
14. Internal Communications
Programs to improve internal relations in an organization through communications tactics
or programs impacting relations with employees/staff.
A publication designed, written and published periodically to provide timely information to
target audiences while supporting an organization’s overall communications objectives.
Please submit at least three consecutive issues.
16. Multi-Media Communications
A multi-media deliverable, such as a video, podcast, or webinar that entrant produced,
directed and/or scripted.
17. Creative Communication
This category is for a one-time communication project such as calendars, posters, bill stuffers, logo
design, etc. All the judging elements of a program are considered in this category.
18. Crisis Communications
18a. Crisis Response (Implementation of a communications strategy in response to an
18b. Crisis Plan
20. Magazines or Periodicals
Publications designed to provide in-depth information about an organization or topic on a
regular basis. Entries must include two consecutive issues.
21. Digital Communications Campaign
A strategic campaign or ongoing program utilizing one or more digital platforms or channels
such as social media, websites, landing pages, e-mail, mobile, blogs/vlogs, webcasts,
webinars etc. Submissions should explain why this medium was selected and demonstrate
how the campaign strategy, research and execution successfully worked to reach and
influence the target audiences.
22. Fundraising Communications
A campaign or event by a nonprofit organization designed to raise funding, through
donations, for the organization.
22a. Event (Include all communications elements used to drive attendance and
22b. Campaign or Program
23. Student Project
Undergraduate or graduate students, individually or in teams, may submit a project done
for a public relations course as long as it includes a fully developed public relations project.
i.e., press kit, campaign proposal, special event proposal, etc. Submissions will be judged on
how well the project uses the four-step process of public relations in its development.
• Entries scoring 35 to 39 points receive an IMPACT Certificate of Excellence
• Entries scoring 40 or more points receive an IMPACT Award for Excellence
• From the winning entries, the judges will select the coveted Best in Show, honoring the
highest scoring entry.
Let us know! You can email us at PRSAImpact@gmail.com or connect with the IMPACT Awards
Chair, Stephanie Stanley, at email@example.com