The majority of the work described in all entries must have occurred between July 2019 and May 2020. Both Members and Non-members of PRSA Southern Arizona are eligible for entry. 

DEADLINE EXTENDED: Tuesday, July 7th, 2020 (11:59 MST).


1. Entry Form

Please complete the 2020 IMPACT Award Entry Form*. All other entry requirements must be prepared and submitted as separate, standalone documents, and will be attached to the Entry Form prior to submission.

*Please note that an active Gmail address is required for submission via Google Forms. If you don’t have an active Gmail address, please download and follow the alternate submission instructions here.

2. Entry Summary

The Entry Summary should summarize the objective or problem addressed, the project process, and results (max. 100 words; PDF or Document files accepted).

3. Main Submission Document

The Main Submission Document detailing how the submitted project or program addresses the following Four Key Elements of Public Relations (PDF or Document files accepted):

3.1 Research

Identify the PR problem or opportunity your program or project is designed to address. Describe the formal or informal research methodologies utilized and any primary or secondary research conducted.

3.2 Planning

State the goal of your primary communication with specific, measurable objectives and describe the utilized strategies; identify primary and secondary audiences, listed in order of importance. Include available resources and limitations of budget, time, personnel, and how any limitations were mitigated or overcome.

3.3 Execution

Describe the communication tactics used to support the strategic approach and meet the identified objectives. Describe any difficulties or challenges encountered, and how they were overcome.

3.4 Results/Evaluation

Demonstrate how the program met its defined goals and objectives via quantitative and qualitative measures.

4. Support Materials (optional)

Support materials are strongly encouraged to illustrate the executed strategies and tactics such as work samples, photos, videos, news clippings, audio files, and PDFs of relevant collateral (max. 10 files, up to 10MB each; PDF, Document, Spreadsheet, Audio, Video, Image, and Presentation files accepted).

Support materials from winning entries will be presented onscreen at the 2020 IMPACT Awards event.

5. Entry Fee (PayPal Receipt)

Click the correct Membership category below to submit your entry fee via PayPal. Then save and attach your PayPal receipt to complete your entry submission (PDF, Document, or Image files accepted).

Early Bird Pricing (Available Through May 31st, 2020):

Standard Pricing (June 1st – June 30th, 2020):


Entries will be evaluated across the Four Key Elements of Public Relations:

  1. Research (10 points)
  2. Planning (10 points)
  3. Execution (15 points)
  4. Results/Evaluation (15 points)

All entries scoring scoring 40 or more points receive an IMPACT Award for Excellence, and all entries earning a score of 35-39 points receive an IMPACT Certificate of Excellence. The highest-scoring entry among all submissions will be awarded the coveted Best in Show Award, and will submitted for further consideration to the PRSA Western District for recognition on the regional level.

All submissions are evaluated by an independent committee from a partner PRSA chapter based elsewhere in the United States.


Email the IMPACT Award Committee at