About PRSA

The Public Relations Society of America (PRSA) Southern Arizona Chapter promotes professional development, networking, and industry awareness in the areas of Public Relations, Communications and Marketing. Established in 1970, our membership of 60+ includes professionals throughout the Southern Arizona region spanning every industry sector. Our local chapter is an affiliate of the national Public Relations Society of America – the nation’s largest professional organization serving the communications community and principle advocate for industry excellence and ethical conduct. 

2019 Call for Entries

Calling all outstanding public relations, communications, and marketing professionals in Southern Arizona for the 2019 IMPACT Awards for Excellence in Public Relations. 

Each year the IMPACT Awards for Excellence in Public Relations recognize communications professionals throughout the region who represent the highest standards and successfully create projects and programs that incorporate the primary elements of research, planning, execution, and evaluation into their work. 


All submissions, or the majority of the work, must have taken place between June 2018 and June 2019. Both Members and Nonmembers of PRSA Southern Arizona are eligible. 


Entries open July 15, 2019

SUBMISSION DEADLINE: Friday, August 30, 2019 (close of business)


Early Bird (July 15 – July 31)

Members, Nonprofits, and Students: $35

Nonmembers: $45

Standard Entry (August 1-30)

Members, Nonprofits, and Students: $45

Nonmembers: $55


This year the PRSA Madison Chapter will be judging our submissions. Our judging requires three judges for each submission, and at least one judge for each entry must be an APR. 


Entries will be submitted electronically through Judgify, and online judging platform. 

Gather the following items before submitting your entries:

  1. A 3 to 5 line Entry Summary (100 words max) that summarized the problem, the project, and the results. 
  2. Your Main Submission (details below)
  3. Support Materials (such as video, photo, PDF documents)

Go to https://www.judgify.me/prsaimpact to send in submissions and make payments. Payments will be submitted via PayPal. 

The Main Submission

Per the standards established by the national chapter of the Public Relations Society of America, this part of your entry should include detailed information for each of the following Four Key Elements of Public Relations. 


Identify the PR problem(s) and/or the opportunity(ies) your program or tactic is designed to address, using formal or informal research methodologies. 

TIP: If research was not conducted because of time or budget constraints, explain this in your summary, and include the research you would have done in a “perfect world.” Sometimes research was conducted through other programs, projects, or avenues and that information is relevant to your entry submission. Be sure to discuss that information when appropriate. Points will be deducted if the research was not conducted, but if you do not address the research, no points will be awarded for your entry in this section. 


  • Identify primary and secondary audiences and list them in order of importance. 
  • State the goal of your primary communication with specific, measurable objectives and the strategies to accomplish those objectives. 
  • List resources available (as well as the limitations) for budget, time, personnel, and how you utilized or overcame them


Describe the communication tactics used to support the strategies and meet the outlined objectives. Describe any difficulties encountered in terms of budget, time, personnel, and how you overcame those difficulties. 


Demonstrate how the program or tactic met or exceeded its original, measurable objectives. Utilize quantifiable measurement methods whenever possible. Outcomes can be measured utilizing a variety of techniques such as surveys, attendance at events, informal feedback, or correspondence from the audience, news coverage, etc. 

SUPPORT MATERIALS (optional but strongly suggested)

Entries may include support materials that illustrate the campaign or tactic, such as work samples, photos, videos, news clippings, audio files, PDFs of collateral, etc.