Tuesday, March 23
4:30PM – 6:00PM
Via Zoom

We all have our Public Relations and Communications horror stories. During this free, virtual panel discussion, hear from seasoned Public Relations veterans about their most difficult, painful and challenging experiences in the field. Find out how they all turned out and learn some tips for what to do and what not to do when you find yourself caught in the cross hairs.

This will be a casual discussion. Participants can ask questions of the panelists and, if we have time, we’ll open the microphone for others to share their own stories, too.

Panelist bios:

Jodi Horton, APR, Fellow PRSA

Jodi Horton is President/Owner of IDEAS @ WORK, Inc., a public relations and marketing strategy company. Jodi Horton has spent more than three decades in the professional practice of public relations, working with employers and clients across many industry groups–including high tech, healthcare, the arts, engineering, legal services, not-for-profits, and education– to ensure the success of their projects, programs, employees, and events. Jodi is particularly adept at helping to avert and ameliorate crisis situations. She is trained as a paralegal and completed an internship in the Office of the Westchester County Attorney (NY).

Before founding IDEAS @ WORK, Inc. in 2002, Jodi served as Executive Director for two not-for-profit organizations with substantial budgets and reach and as vice president of a metro NYC hospital. Today, she specializes in public relations strategy, crisis planning and communication, marketing communications and related project management for clients here in Tucson and across the U.S.

Mary Rowley, APR

Mary Rowley has 30 years’ experience in marketing strategy, business-to-business and media consumer communications. Mary founded StröngPOINT in 2003 and is now the CEO and Managing Partner of NüPOINT Marketing and Market Research. An undergraduate marketing instructor, she holds a bachelor’s degree in communications, a master’s degree in business, and is nationally accredited in public relations. Mary is on the board of the United Way of Southern Arizona, a past chair of the Pima Community College Foundation, and vice president of the Tucson Advertising Federation Educational Foundation. She received the Sonoran Spirit Award from the Tucson Metro Chamber, Arizona Woman of Achievement in Communications, the Golden Pen and Hall of Fame from the American Advertising Federation-Tuson, and Women on the Move from the YWCA.

Matt Russell

Matt Russell is a veteran public relations and communications professional with 25 years of experience in media relations, federal government relations, marketing communications and non-profit administration. He has represented organizations and individuals in the health care, technology, finance, transportation, automotive, hospitality, travel and tourism, manufacturing, real estate, and retail industries. Prior to founding Russell Public, he served as Executive Director of the National Integrative Medicine Council, a grassroots advocacy organization he co-founded with Dr. Andrew Weil. In PR staff or consultant roles, he has secured publicity for his clients on such major media outlets as Larry King Live, Good Morning America, the TODAY show, USA Today, Oprah, Los Angeles Times, and Washington Post. Matt graduated from the University of Arizona with a B.A. in Political Science. He currently resides in Tucson with his wife, Nancy, and two children. Before beginning his career in public relations, Matt was an award-winning percussionist. He has performed in Carnegie Hall and across Europe.

Larry Wiget, APR

Larry Wiget, a member of PRSA since 1996, has served at the local chapter level of PRSA Alaska and as a regional vice-president for NSPRA.  He has previously worked as a university professor in Missoula, Montana and as an executive director of public affairs and government relations in Anchorage, Alaska.  

Larry has also served on a number of boards, both public and private. His interests include public speaking and technology.  His passion is to observe, reflect and inspire