Visual Storytelling: The role of video in media relations

Tuesday, March 27 •11:30 am – 1:15 pm • Rail Yard, 610 S. Park Ave
Member Pricing: $35 • Non-Member: $45 • Non-Profit: $35 • Student: $25

Tickets available on Eventbrite.

It’s no secret that video is the public’s preferred method to consume information – traditional media outlets, social channels and web-based platforms all rely on video to engage their readers. As communication professionals, how can we leverage that fact to help secure placements, build relationships with journalists and ultimately, share our story? Hear from our panel of experts:

Irene McKisson – Editor, #ThisIsTucson

Irene helped develop the digital-only #ThisIsTucson platform to reach women and millennials in the Southern Arizona market and oversees the team who creates content daily for Facebook, Instagram and an app. Irene has been in the newsroom for 13 years and previously ran the Arizona Daily Star’s social media accounts as the social media and audience engagement editor.


Samantha Munsey – Content Producer, #ThisIsTucson

In her role at #ThisIsTucson Samantha helps make videos, articles, and online products about the place she loves. A journalism graduate from the University of Arizona, Samantha has previously served as an online producer at the Arizona Daily Star where she assisted in the digital presentation of news projects, a contributor to The Daily Wildcat and a reporter for her hometown paper, The Bisbee Observer.


Alyx Dote – Anchor, KVOA News

Alyx Dote joined the News 4 Tucson team in June 2016. Before reaching Tucson, Alyx worked in Chico, Calif., as a reporter with KRCR. She received a bachelor’s degree in journalism and a minor in art from San Diego State University.