The Power of 4: Proven tactics for getting your communication plan back on target
Tuesday, May 22 •7:30 am – 9:00 am • Rail Yard, 610 S. Park Ave
Early Bird Pricing (valid through May 15) – Member: $35 • Non-Member: $45 • Non-Profit: $35 • Student: $20
*Prices increase $5 beginning May 16
Tickets available on Eventbrite.
Research. Planning. Execution. Results. These are the four essentials of any communication plan. During this interactive session you’ll receive tools for writing a PR/Marketing plan based on these fundamentals, tips for conducting an audit of your program needs, and a sample work plan that will help you prioritize, schedule, and track your program’s progress – resulting in a roadmap that leads to success for any size or type of organization.
Jan Howard, APR – Vice President and Partner, Strongpoint Marketing
Jan’s experience includes 30+ years working in public relations, news media (from the Tulsa Daily World to Reuters News Service), integrated marketing, legislative advocacy, fund-raising, risk management communications, employee communications and consumer relations. She began her career in the Oil & Gas sector before spending 22 years providing strategic marketing and communications support for a number of our region’s healthcare services organizations. She has served a number of years as a leader for PRSA, at both the local and district level. At Tucson-based Strongpoint Marketing, a multi-state strategic marketing, PR, research, and events firm, she applies her strategic knowledge and expertise to a wide variety of for-profit and nonprofit entities and is considered one of the regions pre-eminent strategic communications and media relations experts.
Kathleen Brown – Principal, Brown + Associates, LLC
Kathleen has 25+ years of experience, including extensive work in the areas of professional association management, periodicals publishing, fund-raising communications, strategic marketing, content marketing, lobbying/legislative support, comprehensive PR and crisis management, proposal management, community relations, sales and marketing team-building, and talent development. Kathleen has spent the last 17 years in the criminal justice field, working closely with policymakers, lobbyists, NGOs, special interests, criminal justice agencies, and corporations throughout the world that are focused on mitigating the impact of alcohol-involved crime. Today her consultancy, Brown + Associates, LLC, specializes in working with small- to mid-sized corporations, nonprofits, and fund-raising organization throughout the US. to evaluate and identify their long range planning goals and create fully integrated communications programs that align with those strategic goals.