Proving the Value of PR: Measuring the ‘Unmeasurable’
Tuesday, November 14, 2017 •11:45 am – 1:15 pm • YWCA, 525 N Bonita Ave. Tucson, AZ
Member Pricing: $35 • Non-Member: $45 • Non-Profit: $35 • Student: $25
Tickets available on Eventbrite.
Public relations efforts are often called into question when we fail to demonstrate the value of all we are accomplishing on behalf of our organizations or clients. Join us for an in-depth look at how tracking media efforts in January 2016 led to The University of Arizona Communications team discovering gems of information that assisted with future placements, and ultimately, communicated results to leadership and partners across campus.
Pam Scott, The University of Arizona Communications
Pam Scott is the AVP for External Communications for the University of Arizona, where she and the University Communications team of 11 are responsible for publicizing UA as a premier institution of higher learning and research. Before rejoining the UA in January 2016, Scott was the Vice President of Corporate Communications for a Washington-based public hotel company overseeing media and investor relations, internal communications, crisis communications, guest relations and social media. Scott honed her communications skills working for Visit Spokane, The Spokesman-Review and KGUN 9 News. She began her public relations career at the Arizona Health Sciences Center and the University of Arizona, where she earned a degree in journalism. Scott has served on the boards of the March of Dimes and Greater Spokane Chapter of Public Relations Society of America and on the publicity committee of Washington Tourism Alliance.
Nick Prevenas, The University of Arizona Communications
Nick Prevenas is the Senior News Writer and Media Relations Analyst for University of Arizona Communications. He seeks to enhance the UA’s media strategies through the use of quantitative metrics, measuring the frequency, reach, tone and impact of the University’s communications efforts. Through rigorous data evaluation, Prevenas seeks to explain the “whys” and “hows” of the UA’s successes, while using that information to inform future communications strategies. He began his career in 2006 as the sports editor and assistant managing editor of the Green Valley News and joined the UA as a communications specialist for the University of Arizona Cancer Center in 2011 before moving into his current role in 2015.