Podcasts are hugely popular in the United States, so it’s no wonder PR teams are increasingly turning to this medium to secure interviews for subject matter experts. But another way to build connections is by helping them start their own podcast. In this presentation, Convey Communications’ Kristin Hege and Morgan O’Crotty will discuss:
- Benefits of PR owning the podcast
- How to source guests that will benefit your client or organization
- Repurposing content and driving podcast engagement
- Best practices for getting started
About Kristin Hege
Kristin Hege is the CEO & founder of Convey Communications, a strategic public relations and communications firm founded to serve B2B technology and service-based businesses. Built on Kristin’s deep expertise in helping innovative businesses thrive, Convey Communications puts strategy first before layering on thoughtfully crafted PR, media relations, content and communications strategies.
Prior to founding Convey, Kristin served in key leadership roles at two previous PR agencies. She also spent time as a VP of marketing, and as a contributing columnist for a well-respected business publications. These roles contributed to her keen understanding of public relations, technology, marketing and business, and the savvy strategic insight she uses to guide clients today.
Kristin is an Adjunct Professor at Arizona State University where she is currently teaching a course on PR writing. She is a long standing board member for the Public Relations Society of America’s Phoenix chapter, and has become known as a trusted speaker on topics around PR and technology. She is also a board member of Support My Club, a nonprofit that fulfills the needs of local school clubs and teams.
Outside of all things PR, Kristin is a dedicated wife to her husband, Justin, and mother of two boys, Calvin and Lincoln.
About Morgan O’Crotty
Morgan O’Crotty is the VP of Strategy at Convey Communications. She has 13+ years of experience in public relations and content marketing with a range of organizations and industries, including B2B technology, philanthropy, professional sports, and resort and hospitality.
Morgan has demonstrated a track record of helping clients drive their business or cause forward. Her strengths include listening and advising, developing and implementing ideas, and connecting people. Morgan has a B.A. in Journalism from the University of Arizona.