Tuesday, April 23, 2019 | 8:30 am – 1:00 p.m. | Viscount Suite Hotel

In this half-day, interactive seminar on the art and science of behavioral PR research, take a deep dive into the world of PR research. Learn to design research that goes beyond “check the box” opinion surveys and provides results that prove the value of PR to the organizations we counsel. You’ll gain a better understanding of effective strategies for measuring outcomes and return on investments.

Special Guest Speaker:

Robin Schell, APR, Fellow PRSA

Senior Counsel and Partner, Jackson Jackson & Wagner

A National Behavioral Public Relations & Management Consulting Firm

Workshop will include case studies from JJ&W’s practice and facilitate discussion on:

  • The Barcelona Principles and The Future of PR Research
  • Strategic Use of Primary & Secondary Data
  • Selecting the Best Methodologies For Your Target Audiences
  • Research Objectives & Measuring “The Right Stuff”
  • Measuring Outputs vs. Outcomes
  • Designing Your Survey Instrument


8:30 a.m. to 9:00 a.m. Registration & Networking

9:00 a.m. to 12:00 p.m. Workshop

Noon to 1:00 p.m. Lunch

Tickets available on Eventbrite.