In uncertain times – like during a global pandemic – using our “Inside Voices” has never been more important to keep staff informed and engaged. Hear from three local internal communications pros about how they use traditional, and perhaps not-so-traditional, communications tactics to ensure their internal audiences are not only in-the-know, but also enthused about being a part of their teams.
In this workshop, you will learn:
- Special strategies for communicating with staff who work from home, at various locations and/or are not at a computer.
- Personal insights from our panelists on internal communications campaigns that have been successful…and what hasn’t gone so great.
- How internal communications have changed during COVID.
- Tips for keeping staff engaged in your organizations’ mission and key initiatives.
- The ways our panelists measure the impact of their internal communications.
- And more!
Lucio Guerrero, Director of Communications and Marketing for TMC HealthCare – Lucio oversees all internal and external marketing/communications for Southern Arizona’s largest independent health care system. He has held the role since January 2020, starting just prior to the COVID-19 outbreak and leading the hospital’s communication efforts regarding the pandemic. Prior to his role in health care, Lucio was the first director of communications/marketing for the University of Arizona’s research enterprise, promoting the university’s $734M research program to a national and international audience. Lucio has been in marketing and communications for over 15 years and has held high level communication positions with Feeding America, the Governor of Illinois and Cook County Health and Hospitals. Prior to being in PR, Lucio was a general assignment reporter at the Chicago Sun-Times. He holds a BA in journalism from Florida International University.
Pila Martinez, Senior Director for Strategic Communications at the University of Arizona – In her role at UArizona Pila oversees a diverse portfolio that includes the award-winning Lo Que Pasa employee newsletter, the UA@Work employee news website and the university’s central calendar and memo systems. She holds a bachelor’s degree in journalism and a master’s degree in legal studies from the University of Arizona, where she also completed a graduate certificate in collaborative governance. Before starting her public relations career at the University of Arizona, Ms. Martinez was a reporter for the Tucson Citizen, the Arizona Daily Star and The Associated Press. She has served on the boards of directors for the Southern Arizona chapter of the Public Relations Society of America and the Arizona Association for Conflict Resolution. Ms. Martinez has volunteered as a community mediator for more than 15 years and was named Volunteer of the Year 2011-12 for her contributions to the Center for Community Dialogue & Training at Our Family Services, a Tucson social service agency.
Sarah Tully Lev, Senior Corporate Communications Specialist at Tucson Electric Power – Sarah oversees the weekly, employee newsletter and a newsletter for business customers of Tucson Electric Power and UniSource Energy Services. In addition, she produces stories and content for the TEP residential customer newsletter and social media. Before starting at TEP in early 2016, she worked as a news reporter at The Arizona Daily Star, the Orange County Register in California and EdSource, a nonprofit journalism website.