Tuesday, September 29
11:30am – 1:00pm
via Zoom

Join the PRSA Southern Arizona Chapter as we celebrate Ethics Month. In this virtual presentation the BBB Serving Southern Arizona will review how businesses can become more trustworthy, to operate their business with integrity, treat their employees and customers in an ethical way, and how to promote their commitment to ethical standards to consumers. We will also hear from Wade Rusk and Will Hallett from Penguin Air, a 2020 BBB Torch Award for Ethics winner, who have used a commitment to ethical business practices to grow their business by creating stronger relationships with customers and providing support to the community.


Sean Herdrick is the Director of Marketing and Communications for the Better Business Bureau Serving Southern Arizona where he promotes the BBB and strives to educate businesses and consumers to create ethical and trusting relationships. He brings over 30 years of marketing experience to aid local businesses achieve and promote their ethical standards to the Southern Arizona community. Before joining the BBB Sean had previously worked in Sonora, Mexico for a small cap mining company, and upon returning to Tucson he worked with high tech companies Hexagon Mining, and Global Solar, Inc. 

Wade Rusk is Chief Executive Officer and Co-Founder of Penguin Air, Plumbing & Electrical.  Rusk started his professional career as a refrigeration mechanic in the Marine Corps. After his time serving our country, he founded Rusk Refrigeration which he eventually sold his company and ventured into real estate and also tax services.  It was during this time he realized he passion for entrepreneurship and the HVAC services industry. Going back to his roots allowed Rusk to meet his future business partner and Penguin co-founder William Hallett.  Rusk’s business savvy merged with Hallett’s passion for sales to form Penguin Air.  Their pursuit for top talent, focus on customer service, and competitive spirit continues to inspire and develop the Penguin Air, Plumbing & Electrical Brand. Rusk’s driving focus is Customer Experience and building relationships with customers and reliability to consumers is a cornerstone to his overall vision for company growth.

William (Will) Hallett is Co-founder of Penguin. Hallett began his HVAC industry with a summer job while attending school at Arizona State University.  Working in sales as a Comfort Advisor in sales was natural. Hallett’s belief that “Success is Never Final” is fundamental to his personal accomplishments. Throughout his career Hallett has managed teams across different home service companies in the Phoenix Valley. His passion for continued progression, training, and innovation set Hallett apart as a leader who embodies his beliefs of growth and making an impact on those around him. Upon meeting Wade, the two decided to chase the dream and form Penguin Air. Hallett’s commitment to improving work environments, family life quality, and stronger contributions to the local community impact the workforce at Penguin.  This mentality led the rapid growth of Penguin to a multi-million-dollar company within two years of its inception.