CODE OF ETHICS
The PRSA Code of Ethics applies to all PRSA members and is designed to be a useful guide as they carry out their ethical responsibilities. This document is designed to anticipate and accommodate, by precedent, ethical challenges that may arise.
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These core values are representative of PRSA members and, more broadly, of the public relations profession. These values set the industry standard for the professional practice of public relations. These values are the fundamental beliefs that guide our behaviors and decision-making process. We believe our professional values are vital to the integrity of the profession as a whole.
ADVOCACY
We serve the public interest by acting as responsible advocates for those we represent. We provide a voice in the marketplace of ideas, facts, and viewpoints to aid informed public debate.
HONESTY
We adhere to the highest standards of accuracy and truth in advancing the interests of those we represent and in communicating with the public.
EXPERTISE
We acquire and responsibly use specialized knowledge and experience. We advance the profession through continued professional development, research, and education. We build mutual understanding, credibility, and relationships among a wide array of institutions and audiences.
INDEPENDENCE
We provide objective counsel to those we represent. We are accountable for our actions.
LOYALTY
We are faithful to those we represent, while honoring our obligation to serve the public interest.
FAIRNESS
We deal fairly with clients, employers, competitors, peers, vendors, the media, and the general public. We respect all opinions and support the right of free expression.
©2024 Public Relations Society of America Southern Arizona Chapter. All rights reserved.
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An affiliate of the Public Relations Society of America.