TUCSON, ARIZONA (OCTOBER 23, 2025): The Southern Arizona chapter of the Public Relations Society of America (PRSA) has announced the winners of its 2025 IMPACT Awards for Excellence in Public Relations, which recognize the outstanding efforts of public relations and communications projects and professionals across the region. The 2025 IMPACT Awards ceremony took place October 16 at Catalyst Creative Collective in Tucson, and honored 11 organizations with a total of 21 awards.

The year’s top individual honor, the Career Impact Award, went to Jan Gordley, founder and former president of the Tucson marketing, advertising and community relations agency Gordley Group, which she ran successfully for 34 years, and for which she now serves as senior advisor. Adamari Juarez, Gordley Group’s community relations planner, was named PR Rookie of the Year. The 2025 PR Professional of the Year award winner is Laura Kruszewski, MBA, APR, senior marketing manager for Intentional Life Media, and who has served for the past two years as chapter president of PRSA Southern Arizona.

Gordley Group was awarded this year’s Best in Show Award, for having the highest scoring submission for its “Know Where to Throw” campaign and web tool for Tucson Environmental Services, a consumer guide for disposing of trash, recycling items, and compost. Gordley Group also received five category awards, the largest number won by one company or organization this year.
IMPACT Awards for Excellence in Public Relations

General Marketing Campaign:
-University of Arizona Health Sciences, BEAMS
-University of Arizona Office of Research and Partnerships, Research in Focus: Agriculture & Food Security
-Family Life Radio, Family Life Radio’s Ultimate Baby Shower

Government/Public Affairs Campaign:
-Gordley Group, Arizona@Work Coconino County
-Regional Transportation Authority, RTA Next Survey Educational Campaign
-Discover Marana/Town of Marana, Tourism Master Planning
-NϋPOINT Marketing, Sahuarita Bond Initiative Public Education

Creative Collateral:
-Gordley Group, Moods & Modes - Gordley Holiday Card

Community Relations:
-Gordley Group, Bicycle Boulevard Bundle

Website:
-Gordley Group, Tucson Environmental Services - Know Where To Throw

Special Events or Observances:
-Gordley Group, Milagro on Oracle Housewarming Event

Branding:
-NϋPOINT Marketing, 2025 JCC Maccabi GamesⓇ in Tucson

IMPACT Certificates of Excellence in Public Relations
General Marketing Campaign:
-University of Arizona Health Sciences, Doctor of Physical Therapy Campaign
-Tucson Electric Power, Know What You’ll Owe with Predictable Bills
-Hudbay/Copper World, Inc., The Clear Facts on Copper World

Special Events or Observances:
-University of Arizona College of Medicine-Tucson, Pairing Match Day with a $14M Gift to Elevate the U of A Brand

News/Media Release or PSA:
-Caliber Group, Park Place Mall Mural Reveal

Social Media Communications:
-University of Arizona College of Medicine-Tucson, Faces of Medicine & Science in Higher Ed: Social Media Branding and Short Form Video Content

Best in Show
Gordley Group, Tucson Environmental Services - Know Where To Throw

Practitioner Awards
PR Rookie of the Year: Adamari Juarez
Community Relations Planner, Gordley Group

PR Professional of the Year: Laura Kruszewski, MBA, APR
Senior Marketing Manager, Intentional Life Media

PR Career Impact Award: Jan Gordley
Senior Advisor and Former President/Founder, Gordley Group

PRSA Southern Arizona Chapter offers professional development to public relations, marketing and communications professionals through events, awards, continuing education and accreditation, and a vibrant network of local practitioners.