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PRSA Southern Arizona Board Membership Chair

Tom Baca 

Community Relations Director

Gordley Group

In his position as Community Relations Director, Tom guides and facilitates interactions between organizations and the public to exchange information, express concerns, increase understanding, define solutions, achieve objectives and ultimately, improve communities. He has planned and facilitated dozens of public events and meetings, experience that supports clients’ public involvement projects throughout Arizona.


During his 20+ year professional career, Tom has collaborated with business and government leadership to meet their communications, public relations and outreach needs. This includes work within Hispanic communities, Native American tribes, and nonprofit organizations. He has worked on marketing and public relations teams creating strategic plans and executing tactics in English and Spanish with care for respect to culture in messaging.


Tom is certified in public involvement outreach planning by the International Association for Public Participation (IAP2). He also has a Bachelor of Science degree in Agricultural Economics/Agribusiness and a minor in Journalism from New Mexico State University.

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