Public Relations Society Announces Annual

IMPACT Awards Winners

Caliber Group Founder Linda Welter, Gordley Group

Take Top Honors

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TUCSON, AZ (October 25, 2023)—The Southern Arizona chapter of the Public Relations Society of America (PRSA) has announced the winners for this year’s IMPACT Awards for Excellence in Public Relations.

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This year’s top honors go to Linda Welter, founder of Caliber Group, who was granted our Career Impact Award. KOLD’s Dan Marries was recognized as the 2023 Media Person of the Year ,while Marielle Babb, NüPOINT Marketing, joined Shawnee Wright, Integrated Axis Technology Group, as the 2023 Rookies of the Year. The 2023 PR Professional of the Year award winner was Kathleen Brown, APR, Principal of Brown + Associates. The event was held at Hexagon downtown.

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The Gordley Group (pictured above) walked away with this year’s Best in Show Award with the two highest scoring submissions for their 2023 Holiday Card and their work to inform, educate and engage City of Tucson residents in the general planning effort.

 

The IMPACT Awards honor PR, marketing, and communications professionals for the work they do each year across the region. This year’s submissions were judged and scored by the PRSA Tri-Cities chapter in Kingsport, Tenn. IMPACT Award honorees represent the highest standards in programs and projects that successfully incorporate the four key elements of public relations: research, planning, execution, and evaluation. Winners receive either an IMPACT Certificate of Excellence or an IMPACT Award of Excellence in Public Relations, the event’s highest scoring category. Entries are judged base on their own merits.

 

This year’s winners, include:

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IMPACT Awards for Excellence in Public Relations (Highest Scoring Category)

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Gordley Group (2023 Best in Show Recipient)

Creative Collateral: Holiday Card 2022

Government/Public Affairs: City of Tucson, General Plan Update

 

United Way of Tucson and Southern Arizona

Written Publication: “Why I Can’t Watch”

General Marketing Campaign: Stronger United

 

Arizona Arts

Annual Report: State of the Arts | Impact Report

 

University of Arizona Health Sciences

General Marketing Campaign: Center for Advanced Molecular and Immunological Therapies

Internal Communications: I am Health Sciences

Social Media Communications: Women in Health Sciences

 

Tucson Electric Power

General Marketing Campaign: TEP Smart Rewards

General Marketing Campaign: TEP for Me

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NüPOINT Marketing

General Marketing Campaign: Reglagene Investor Campaign

Government/Public Affairs Communications: City of Flagstaff Educational Outreach Campaign

 

Gordley Group

Government/Public Affairs Communications: City of Tucson General Plan Update

Creative Collateral: Gordley Group Holiday Card

Website: Town of Sahuarita Parks & Recreation

Website: MHC Healthcare Family Residency Program

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Sundt Construction

Creative Collateral: Recruiting Video Ad

 

University of Arizona Center for Innovation

Media Placement: Ukraine Startups Join University of Arizona Center for Innovation

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University of Arizona

Media Placement: Super Bowl Performance

News/Media Release: COVID Origins

 

Tech Parks Arizona

Community Relations: Women of the UA Tech Park

 

Caliber Group

Branding: Hughes Federal Credit Union Branding

Website: University of Arizona Center for Innovation

 

Pima Association of Governments

Newsletter: PAG COGnition Newsletter

Website: PAG Intranet

 

2023 IMPACT Certificates of Excellence Winners

Community Food Bank of Southern Arizona

Annual Report: Gratitude Report

 

Pima County Attorney’s Office

Annual Report: Pima County Attorney Laura Conover & The People’s Office/Year Two Review

Public Service Announcement: “Make the Call”

 

Visit Tucson

General Marketing Campaign: Tucson Es Tu Casa

 

Caliber Group

General Marketing Campaign: Pima Council on Aging Direct Care Worker Campaign

Newsletter: WestLand Resources

 

Stacy Benson, State Farm

Social Media Communications: Stacy Benson Insurance Social Media Campaign

 

University of Arizona

News/Media Release: Lego Masters

 

Family Life Radio

Community Relations: Ultimate Baby Shower

 

Sundt Construction

Newsletter: California E-Newsletter

 

PRSA’s Southern Arizona Chapter offers professional development to public relations, marketing, and communications professionals through events, awards, continuing education and accreditation, and a vibrant network of local practitioners. For more information visit prsatucson.org

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