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April Program

Bridging the Knowledge Gap in Market Research and the Accreditation in Public Relations (APR)

Tuesday, April 23, 2024 

Noon - 1 p.m.  | Zoom Webinar$5

$5 Members | $15 Non-Members | Free for Students

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As we shine a spotlight on the APR each April, this webinar will discuss the critical role that market research plays in shaping effective PR strategies, offering valuable insights for those at any career level to help sharpen skills and broaden understanding.

Guest experts:

  • Carolyn Smith Casertano, APR, Fellow PRSA and Communication Professor of Practice at the University of Arizona on the synergy between market research and the APR

  • Meredith Ford, Partner & Regional Vice President for NuPOINT Marketing, on why research is vital to the public relations profession, and tips for accommodating and conducting research. 

Register by April 22

NOTE: To access the webinar, do any of the following:

  • Go to your Eventbrite confirmation email and click View the event.

  • Visit the event page and click access the event.

  • Log into Eventbrite and go to Tickets. Find your order and click Go to online event page.

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