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June Program

PR Bootcamp:

Essential Skills for Every Stage of Your Communications Career

Friday, June 20, 2025
12:30 – 4:30 p.m.

(Check-in begins at 12:30; Program runs 1:00 – 4:30 p.m.)

Sundt Construction
2015 W River Rd., Tucson, AZ 85704

$25 PRSA Members | $35 Non-Members |$15 Students

Registration Deadline: Monday, June 16

Power up your PR! Join us for an afternoon of actionable insights tailored for PR pros, marketers, and communicators who want to level up their strategy and execution. Whether you're pitching the press, exploring AI, or designing scroll-stopping content, this three-part series will give you the tools and confidence to shine. Below are the sessions that will take place. Light refreshments will be provided.

Media Matters: Building Buzz with the Basics
Elise Brown | Elise Brown PR and Joe Barrios | Senior Media Relations and Regulatory Communications Specialist, Tucson Electric Power
Press Releases, Pitches & PR Pro Tips
Learn how to write an effective press release, build lasting media relationships, and pitch your story like a pro. This session covers the core tools of media relations and how to stand out in a crowded inbox.

AI in Action: A Beginner's Guide for PR Pros
Andy Ober | Assistant Director, News, University Communications | University of Arizona
Case-Based Tools & Tips to Jumpstart Your AI Journey
Curious about AI but not sure where to start? In this hands-on session, board walk through real-world PR use cases where AI can save time, spark creativity, and strengthen your work. Geared toward new to intermediate users, you'll learn practical ways to integrate AI into your daily tasks—no tech background required.

Create Like a Pro: Design Made Simple
Julie Bonner | Creative Director | Julie Originals
Visual Tips, Guidelines & Local Resources
This design-focused session breaks down the basics every communicator should know: smart layouts, scroll-stopping fonts, brand consistency, and how to make your social posts pop. Learn go-to resources, real-world examples, and a curated list of local vendors to boost your creative game in Tucson.