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The PRSA Southern Arizona Chapter has a long history of recognizing the outstanding efforts of public relations and communications projects across the region. For more than twenty years the Chapter’s annual awards program, originally named the Primus Awards, has served as a platform for celebrating the accomplishments of professionals in our community.
Since 2010 the program was rebranded as the IMPACT Awards, promoting excellence in the field of public relations, communications and marketing, and demonstrating the value these practices bring to communities and organizations alike. In 2019, the IMPACT Awards expanded to include Special Awards which recognize the individual achievements of professionals in the field.
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